top of page

5 reasons to forget birthdays

Have you ever forgotten a loved one's birthday? Maybe a close friend or your spouse? Or perhaps someone forgot your birthday. Whether you forgot or were forgotten, it is an experience full of negative feelings both ways!

Did you know forgetting is a feature, not a flaw in the human memory? Here are 5 ways forgetting helps us!

Cognitive Efficiency

Imagine if our memory retained every single piece of information we ever encountered. The sheer volume of memories would overwhelm our cognitive capacity, making it challenging to process new information and make sense of the world around us. Forgetting serves as a filtering mechanism that allows us to prioritize and retain relevant information while discarding the trivial or outdated.

Adaptability and Learning

Forgetting plays a crucial role in our ability to learn and adapt. When we acquire new knowledge, it often builds upon existing information or replaces outdated concepts. Forgetting irrelevant or outdated information allows us to update our mental frameworks, paving the way for new insights and discoveries.

Emotional Well-being

Memories are not purely neutral recollections; they are often intertwined with emotions. Our memory selectively retains emotionally significant events while fading less emotionally charged ones. This process helps protect our emotional well-being by allowing us to gradually let go of painful or traumatic memories. By attenuating the intensity of negative experiences, forgetting acts as a natural coping mechanism, enabling us to move forward and find emotional balance.

Enhanced Decision-Making

Forgetting also plays a vital role in our decision-making processes. When faced with choices, our memory selectively retrieves relevant information and filters out the less significant details. This process helps us avoid decision paralysis and allows us to focus on the most pertinent factors, leading to more effective and efficient decision-making.

Personal Identity and Growth

Our memories shape our personal identity and sense of self. Forgetting allows us to reinterpret our past experiences and narratives, promoting personal growth and the evolution of our identities. It frees us from being defined solely by our past, giving us the opportunity to shape our future and embrace new aspects of ourselves.

Hopefully the reasons make you feel better about forgetting birthdays! But if you'd still rather not forget a birthday then purchase our Birthday Bundle and let us take care of remembering them for you while also making them memorable for your recipient with a beautiful, one-of-a-kind birthday card!

8 views0 comments

Recent Posts

See All


bottom of page